For HERO Triathlon, our team developed a dynamic 12-page website designed to bolster the brand’s online footprint and engage its target audience effectively. The project included extensive research into HERO Triathlon’s business and goals, resulting in a tailored website featuring responsive design, SEO optimization, and a strategic sitemap to facilitate easy navigation. Key features included the setup of blogs and case studies to enhance SEO, Google Analytics integration for user tracking. We meticulously designed the site to improve aesthetics and user experience, aiming to surpass competitors and convert visitors into leads. The addition of a blog and case studies section aimed to boost visitor engagement and retention, with special attention to content creation and on-page SEO optimization to ensure high visibility and ranking. Future enhancements planned for Phase 2 include coach functionality, shop functionality for merchandise sales, and event functionality to highlight triathlon-related events, all intended to support HERO Triathlon’s growth and its community’s engagement.