Before your campaign is built, we need to understand your ideal customer from top to bottom. What their lives are like, what they enjoy, what are their stressors, and in the end – Why would they want your product?
We take the time to survey you and learn more about what makes your customer tick. The research conducted on your persona type is then used to learn what platforms there are most active on their desktop or mobile phones. This can be how they search, how they engage online socially, the places they visit, even what videos they watch.
This is where a majority of our research comes in. Through the digital channels we’ve decided to add to your strategic plan, our research tools helps decide what keywords individuals search when looking for your type of product or service, their personal interests that can be targeted, the personal data-points that have been made available, and even the websites they visit.
Most agencies forget – It takes more than strong targeting to drive clicks and convert it into revenue. It takes creative content, graphic design, and even potentially video production. If it isn’t creative, it won’t sell. Using data-driven scientific advertising, we are able to learn what creative grabs your potential customer’s eye.
This is where the structure of your campaign is designed and developed. This is where targeting, creative, placement, and budgets are placed. It is like building a home. It is important to have all the pieces in the right place or you could have an unsound structure. But in this case – No two houses are built the same.
Your campaign is never finished and it never ends. It can always be improved upon. Small, incremental, tested changes can drop the cost of driving in new traffic to your website and convert them into customers. These changes can vary from ad copy, keywords, to data-point targeting.
On a weekly basis, we will send you an update on your campaign. How it is performing, what we are seeing, and how these changes are impacting our campaign. We will also provide a monthly summary of your entire campaign to share with you and your team.